Frequent use cases
- Irregular pipeline, long cycles, low conversion
- Positioning / messages that are not differentiated
- Fragile forecasting, insufficient CRM hygiene
- Friction marketing → sales → delivery/CS (promises, expectations, scope)
- Weak onboarding/adoption, too high churn, stressful renewals
- Unstructured expansion (upsell/cross-sell)
What Motho does
Clarify ICP, value proposition and messages (usable by teams)
Structure the sales process (stages, criteria, quality of opportunities)
Improve conversion: discovery, demo, offers, follow-up, objections
Establish a pipeline/forecast management cadence (useful, not cosmetic)
Secure the handover from sales to delivery/CS (scope, expectations, risks)
Strengthen CS: onboarding, adoption, QBR, renewals, expansion
Implement simple management: funnel, cohorts, churn, NRR, activation
Possible deliverables
End-to-end GTM diagnostic + prioritised action plan
Pitch deck / one-pager / discovery & demo scripts + objections playbook
Email sequences (prospecting / nurturing / expansion)
Pipeline & forecast model + rituals (deal/pipeline reviews)
CS Playbooks: onboarding checklist, QBR template, renewals/expansion
GTM dashboard (essential KPIs + definitions + rhythm)